Addict is a UK-based streetwear brand with over a decade of success that transcends in the areas of music, art and boardsports. The brand is famous for their minimalistic approach, design aesthetic, and crossover appeal that are visible in their outerwear, shirts, denim, knits, headwear and accessories. Addict's forward-thinking enable them to collaborate with a range of internationally renowned brands and artists to produce limited editions, exclusives and unique products. If you want to upgrade your wardrobe, Addict street style apparel and accessories are excellent additions. Get them right here at Yakwax! All with FREE UK delivery.
Addict Urban & Street Wear Clothing From the UKStarting off as a clothing brand that mainly focused on outerwear, Addict have become an institution on boardsports and streetwear fashion in the UK. However, their products ranging from t-shirts, pants, shorts, and outerwear are known internationally among a diverse clientele.
Addict was founded in 1996 in Southampton, England by Chris Carden Jones (Creative Director and a true blue boardsports and streetwear fan), David Jeffries (Sales and the brand's trade face, ex pro skater), Michael Scholz (with 25 years experience in various European brands), and Jarrod Clarke (brand manager with 15 years experience in commercial menswear). They knew that the brand always have a good presence in various territories, but they are constantly working to establish in other locations.
There are no pro boardsports ambassadors that endorse Addict. The company have always enjoyed the organic growth of their clientele and the retail shops that carry their products. The demographic is quite broad, but with styles that usually appeal to twenty and thirty something customers. If you're someone who loves well-designed quality clothing, Addict is one brand you should stock in your wardrobe.
The brand is focused on offering fine quality streetwear and boardsports clothing with unique designs and style, and created with attention to detail. Long-time customers and retailers of the Addict brand always look forward to their artist collaborations since these separate them from the rest of the streetwear brands in the market today.
With links to music, graffiti and boardsports, the company draws inspiration from these elements in order to create high-level designs that cannot be found anywhere.
Addict is one of today's forward thinking companies with the aim of providing highly satisfying products to ever-changing streetwear and boardsports markets.
Addict is known for collaborative projects especially with local and international brands, illustrators and artists.
They have co-branded products with Vans, Microsoft Zune, G-Shock, Lucasfilm (Star Wars), Activision, Spy Optic of California, Disney (Bloc28 and Tron), and Endeavor Snowboards of Vancouver.
Famous artists they have worked with for a variety of special projects include Syd Mead (visual futurist who created the concept art in Tron and Blade Runner) and Milo Manara (one of the world's legendary comic book artists).
Independent highly sought-after illustrators and artists have also collaborated with the brand for numerous design projects, but more importantly Addict's 'Artist Series'. Their designs are typically for limited edition t-shirts and related products. Long-time artist collaborators include C-Law, Mode 2, She One, Ben Swift, Shogun, Mr Jago, Jimi Crayon, Steff Pleatz and Guy Featherstone, just to name a few.
Music is one of the brand's strong influences and the Beats Collective is the division that embraces a range of genres with great support from the likes of Rodney P and Skitz, London Electricity/Hospital Records, LSK, Stanton Warriors, The Nextmen, Part-Time Heroes, Genna G, Big Bud, and Maxi Jazz/Faithless.
The Addict Beats Collective also sponsor nights at New Bohemia in Leeds, Rukus in Bristol, Spectrum in Nottingham, and Hospitality at Herbal. Also, on the company website, you will find numerous exclusive interviews and music mixes by various musical artists and DJs.
With Addict's tenure in the industry, broad appeal and artistic connections, their mark is deeply embedded and spread organically across continents for generations to enjoy.
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