Emerica is known among amateur and pro skateboarders as one of the top brands that create awesome skate shoes that are not only functional but have insane style. Founded by a pro skateboarders for skateboarders, Emerica is well known to create signature skate shoes that often get sold out even before the shoes are released. The company also sells cool Skate apparel and accessories to complete the any riders wardrobe. If you need new skate trainers and clothing, check the Yakwax collection from Emerica. Shop today and get FREE delivery throughout the UK.
One of the leading brands in skate shoes is Emerica. It is among a roster of companies created by skateboarders for fellow shredders who are in need of proper footwear. The company has a 'no nonsense' approach when it comes to creating durable and functional skate shoes for their growing fan base. Same is their principle in designing and producing apparel and accessories that complete the basic outfit of skaters.
Launched in 1996, Emerica has created a legacy of daring innovation which transformed the look of modern skateboarding. The company's products, from footwear to apparel and accessories, are made to withstand the high levels of wear and tear involved.
Emerica's skate shoes and other products never go out of style and they're made to be worn many times over. Whether you love to match your Westgate Mid Vulc skate shoes with jeans and a cool t-shirt on a weekend, you can't go wrong in any way thanks to the company's approach in sticking with simplistic, but cool designs.
Since the founding of Emerica, the brand has remained simple and true in terms of style and the way they come up with designs for both skate shoes and other products. Even older shoe designs get re-released after a decade or so, since hardcore followers still talk about and reminisce about them over the years. There's simply no room for fad or following the whimsy trends in skate style and in footwear fashion in general.
Emerica is just one of the several brands under Sole Technology - a conglomerate of well-recognized brands run by award-winning CEO, Pierre André Senizergues. The empire's roster of labels includes éS, Emerica, ThirtyTwo, Etnies and Altamont.
Senizergues created Sole Technology Institute which is the world's first and only biomechanical research organisation that's dedicated to skateboarding and other action sports. This dedication to improving safety and performance in footwear stems from the origins of the CEO. Having been a pro skateboarder since he moved to California in mid 1980's and an engineer in IBM France before he migrated to the US, Senizergues was able to utilise his passions in creating high-quality skate shoes and other products.
The company is known to produce their own videos which are of documentary or feature type. "Yellow" was the very first which was produced in 1997. In 2003, the full-length video entitled "This is Skateboarding" was directed by Mike Manzoori and Jon Miner. It was a documentary that follows the Emerica team on the road for two years.
Films that follow include "Kids in America" (2004), "Wild in the Streets"(2008), "Stay Gold" (2010), and "MADE: Chapter One" (2013).
Emerica keeps its skate team at a minimum, but you can expect the big names among the roster of pros especially in the US. There are two divisions namely Team USA and Team Europe.
The skate team in the US consists of Andrew Reynolds, Brandon Westgate, Bryan Herman, Collin Provost, Ed Templeton, Jerry Hsu, Justin "Figgy" Figueroa, Kevin "Spanky" Long, Leo Romero and Jeremy Leabres; while team Europe only has two guys namely Eniz Fazliov and Rob Maatman.
If you've been seeking skate shoes that can last a long time, consider Emerica's range of footwear. And you can get them right here at Yakwax! All with FREE UK delivery.