Habitat is a California-based skate brand that specialise in decks and complete skateboards, apparel, headwear and accessories. The brand is known for their creative product design, allusive art direction, and artistic collaborations. However, as the brand name implies, Habitat has a calm and earthy 'look and feel' without sacrificing on style and quality. They are also known for using eco-friendly materials such as bamboo and water-based glue. If you appreciate unsophisticated style, you will love Habitat's design aesthetic from skateboards to soft goods. You can get them here at Yakwax together with our rad FREE UK delivery service!
Habitat skateboard decks and apparel have been around for over a decade. The brand was founded in 1999 by Joe Castrucci and it is also the sister company of Alien Workshop.
The brand's look and feel are quite different from the usual hardcore style that is prominent among many skate brands. Habitat has a remarkable earthy, calm vibe since their brand image is inspired by organic art and design. The brand has also produced a number of eco-friendly skate decks made of hemp, cork and bamboo ply decks; water-based ink, glue and coating; as well as an organic line of soft goods.
Currently, Habitat is focused on creating more skate-based products with the same design principles. They have a cool line of skateboard decks, completes, apparel, headwear, skate hardware and accessories.
Since the early 2000's, the brand has produced videos featuring their team riders - Josh Matthews, Marius Syvanen, Brian Delatorre, Al Davis, Kevin Lowry and Mark Suciu, among many others. You can also check their videos and clips on their YouTube channel, Facebook page and Instagram. The most popular old-time videos they have include Search the Horizons, Origin, Continental Caravan, Inhabitants, Regal Road and Mosaic.
In 2010, Habitat Footwear was introduced to the market. The skate shoes line they produced followed the same eco-friendly approach as their main skate products have. Although it was a difficult feat for the brand, since the market is overly saturated with shoe styles specifically for skaters, they were also competing with big athletics shoes and apparel brands.
The best part in this short stint is the brand's original designs they have come up with. While there are footwear brands that test the market with similar-looking footwear, Habitat took the challenge, created shoes in their own style, and went out of the market with class.
However, you may still stumble upon online retailers selling their old stocks of Habitat skate shoes. We suggest that you ask around, inquire (and inspect) if they are originals and make an informed decision before purchasing a pair.
Currently, Habitat is owned and distributed by Official - the very same company that worked with the brand a few years back with their collaborative headwear. Prior to Official, the brand was distributed by Tum Yeto after going out of business together with Alien Workshop in 2014.
Since February of 2016, the two companies work on both their hard and soft goods. Many articles have pointed that Habitat is the only hard goods brand under Official, but the latter sees this as an opportunity to expand their market. With this relationship, the apparel line will see some changes since Official specialise in this category.
Whatever the future holds for this merge, we do hope they stay longer and produce more skate products for their fans.
Habitat Skateboards have collaborated with the following:
• Leon Karssen - Artist, Leon Karssen, have teamed up with the brand to create a small collection of skate decks and shirts which showcased and incorporated his style to the brand's design aesthetics.
• Pink Floyd - In 2015, Habitat announced their collaboration with Pink Floyd which involved a collection of skateboards, tees, and accessories which featured the iconic album art of the band. The collection featured the design by acclaimed filmmaker and graphic artist, Storm Thorgerson.
• Official - Before distributing the brand, Official had a series of collaborations which include the Buck headwear and t-shirts.
• Animal Collective - An exclusive line for the band Animal Collective was created in collaboration with Habitat. The collection featured three designs inspired by the band's stage décor during their Painting With album tour.
We've seen several brands come and go in this business, but Habitat is one of those that stayed despite the challenges and over-saturation of the market. Thanks to their loyal fans and team riders who stayed with them during the transitions, the brand is still around and evolving the way it should be.
Love Habitat's design and approach to making skateboard-based products? Here at Yakwax, we carry a cool collection of their decks, apparel and accessories. Buy them today together with our killer FREE UK delivery service!