Layrite is a renowned grooming brand based in Orange County, California. What started in a classic barbershop and shaving parlour in 1999 has now become a global brand that many barbers and their customers are raving about. From water soluble, non-sticky pomades to aftershaves and grooming sprays, there's an ideal Layrite product for both young and old. They also offer other grooming products such as hair and mustache/beard combs, barber's cape, and cool t-shirts and caps. Want to make your hair right? Shop for Layrite grooming products today - Not only will you get a killer hair style but also Yakwax' awesome Free UK Delivery service.
Layrite's water soluble pomades are well-loved by barbershop owners and customers in the US and in countries where they are available. And why wouldn't they? This brand was founded by Mike Clem and traditional barber Donnie Hawley in Costa Mesa, California with a focus on the needs of barbers and hair professionals.
Over the years, countless barbers and individuals found out for themselves the effectiveness of Layrite in styling those rock n' roll Elvis and Mad Men style pompadours with their latest haircuts. So don't be surprised to see a well-groomed guy - pomps and all - come out of your local barbershop resembling a modern version of a 40's rock n' roller.
In 1999 Layrite's founders opened a classic barbershop and shaving parlour to cater to men who are looking for a place to get cool haircuts and a bit of pampering. It was a rockabilly shop with vintage look and feel, just like stepping into the 1940's era, and with a relaxed and inviting atmosphere.
It was also a time when men's grooming had almost diminished and seemed unheard of, especially among the younger generations. But since the early 2000's, vintage style barbershops emerged and men's grooming gradually recurred and eventually became a popular trend.
Let's face it, many gents do not want to spend a lot of time grooming and would end up using hair products that are easy to use at home, but often difficult to rinse off. Greasy pomades, in particular, were a bit of a problem especially when it comes to the cutting process. Pomades have gummy texture and often end up ruining a customer's haircut and the barber's scissors and combs. Pomades are also difficult to use on damp hair, so styling can either be tricky or messy.
Being a long-time barber, Donnie Hawley saw these dilemmas among his staff and clientele. This led him to develop an ideal hair product which works like traditional pomade but rinses out completely with just water.
The name Layrite actually came from the phrase "lay it right", which was mentioned by one of Donnie's trial customers at the barbershop. The gentleman said "man, this product just makes the hair lay right". Donnie came up with the one-word product/brand name.
The logo, Ms. Layrite, was also Donnie's idea. It symbolises how women gravitate towards well-groomed gents, and that both men and women love the product for its benefits. Ms. Layrite has also become an icon and been tattooed on many people over the years.
While fans rave about Layrite, others who haven't tried it find it a bit pricey. Layrite's hair and grooming products are classified as premium and they are a salon brand that's been making waves since inception. The founders have carefully picked the best ingredients and ideal qualities of the products they would normally use on their clients.
The secret to getting first-hand experience with Layrite's famous products is go straight to a barbershop that carries them. Many barbershops in the US and elsewhere are wholesalers offering Layrite pomades directly to their customers. While not every gent who comes in will purchase, shop owners and barbers use the pomades and other products as part of their services. These are made possible thanks to the "free product per dozen" that comes with Layrite's wholesaler setup.
Nothing's impossible with Layrite's grooming products. You can style your hair, beard and moustache even at home. They work really well with all kinds of hair and styles.
Now the question is...
Are you ready to be the well-groomed guy you've always wanted?
If so, buy your Layrite grooming products right here at Yakwax! All our male grooming products such as pomade come with our Killer FREE UK delivery service.