Thrasher is not just a brand as it started out, and will always be, the 'skateboarding bible' that riders and fans consider for all things skateboarding. The apparel and accessories brand came around naturally as the magazine hones thousands upon thousands of readers worldwide. Choose from Thrasher's line of t-shirts, hoodies, sweatshirts and caps that bear the brand's distinct logo, to their signature griptape and collaborative pieces with other renowned skate brands. And of course, never forget to grab the magazine to complete your collection. Get Thrasher apparel and accessories here at Yakwax, together with our FREE UK delivery service.
Thrasher is, first and foremost, a skateboarding magazine that many consider as the 'skateboarding bible'. With over 250,000 readers, it's only natural for the publication to launch its clothing and accessories brand to cater to a vast market.
The skate apparel and accessories brand came around soon after the foundation of the magazine. The latter was founded in 1981 by Kevin Thatcher, Eric Swenson and Fausto Vitello, under the publishing company High Speed Productions, Inc. in San Francisco. The magazine features photography, reviews and interviews with pro skaters and emerging artists in the music scene.
Of course, Thrasher clothing and accessories are influenced and inspired by the numerous skaters that the magazine features. From tees, caps, sweatshirts and pants, to griptape, wallets and belts, there's always a dash of edge and cool based on what many skaters are looking for in apparel and other items.
Thrasher the magazine has featured plenty of skateboarders and their tricks over the last three decades. And perhaps the styles they have come up with were based on the common necessities of the skaters. Though the trends in skating apparel and accessories have evolved over time, Thrasher's signature logo and wordings are renowned all over the globe. They are a fashion statement on their own and whoever wears a piece of clothing and accessory with a bold logo exudes an edgy and cool vibe altogether.
While it is a challenge to find exclusivity in the client side of the business, Thrasher products have found their way in the hands of street wear enthusiasts and celebrities. While some do not agree with this, it is the extreme popularity that brought these individuals to try and love the brand.
Some skateboarding enthusiasts in forums are divided in their opinions on whether celebrities should wear Thrasher clothing and accessories. Even the editor of Thrasher magazine is not enthused by this reality.
Thrasher the brand may have solely focused on producing apparel and other products for skateboarders, but the fashion industry have caught on after seeing models and celebrities wearing them as part of their casual streetwear style.
To the non-skating, Thrasher brand-loving individual, wearing a t-shirt or cap with a bold lettering and logo means being fashionable or being with the 'it crowd'. However, as many members of skateboarding forums and online publications have mentioned, Thrasher (both the brand and the magazine's yearly award given to deserving skaters) is like a status symbol that emphasises the ideal skater who is resilient, resourceful and carefree.
Thrasher and numerous brands have collaborated to produce many of the capsule collections, limited editions and seasonal items that brought excitement in the skating community.
Huf and Supreme are among the most prominent brands that have collaborated many times with Thrasher which resulted with some of the coolest and most talked about skateboarding apparel, shoes and accessories.
Many other Thrasher collabs involved Diamond Supply (Annual Halloween Hell Ride), Girl Skateboards, Casio G-Shock ("Skate and Destroy" DW-5600), GX1000 (Snapback Hat),
Beauty & Youth (25h Anniversary), Route One (exclusive), Advantage Cycle Collection, Chocolate (deck), Volcom (jacket), Mob Griptape, Etnies (shoes), Levi's Skateboarding ("Streets of San Francisco" Capsule Collection), Challenger (capsule collection), Nike SB, Young Thug (Thugger tees), Sneakerwolf (Kajigraphy capsule), Parra ("Credit Card" t-shirt), SBTG x Kicks (capsule), Cool Cats x Neck Face, Know1edge, CONS (Prevent This Tragedy collection), Six Flags (hat collection), Manik (collection), Gallery1950 (Porter Boston bag), and New Era Japan (hats).
If you're a skating fan and would love to wear one of today's most iconic brands, better your Thrasher apparel and accessories from us! Here at Yakwax you'll also get our killer FREE delivery service if you live within the UK.